Have Heart Co
Background
Have Heart Co. was established by founder Ashley Setzer, a licensed mental health counselor and certified art therapist who works in private practice in Santa Fe, New Mexico. We worked extremely well together through all of our various projects, as the “Feels Like Home” Collection was just the beginning of a great client:designer partnership.
After conducting a discovery call & sharing an inspiration board with ashley, i chose quotes that felt significant to the human experience; therefore, the messaging of her company. From there, i sketched a million different signs, but landed on these two which i outlined for ashley's review. oddly enough, I immediately drew the other two designs in illustrator without sketches (i know, i know, crazy right?)During my time working for and with Ashley, for the “Feels Like Home” Collection, we established a certain partnership together, which lead to additional social media posts for her company; with this, additional colors added to her color palette. Each post was specifically curated in order to be cohesive with her well-established brand and visual system; with that, the message of her company, “worthy to be here.”
Taking inspiration from the heart symbol and overall messaging of connected-ness and love for yourself and others, the sketches below, portray how this symbol can be universally discovered in everyday things we may not appreciate or be aware of on a day-to-day basis.
Because of the overwhelming support and engagement from the collection, as well as socials, Ashley proposed ideas for an exclusive HHCo. patch and sticker packaged with every order, featuring her slogan, while adhering to the color palette and bringing awareness to not being so hard on ourselves because at the end of the day, we’re all humans just trying to do our best.
by utilizing the heart found in her logo for the patch, amongst her social media posts, have heart co's visual system remains cohesive, while adhering to her overall messaging.After sending all of my original sketches, I outlined these bad boys for the sign t-shirt idea and we landed on one of them becoming the final. seeing ashley wanted a design for the front & back of a t-shirt (as well as a sticker) we landed on the horizontal signage as the final you see above.
Client
Have Heart Co’s “Feels Like Home Collection”
Year
2023-24
Deliverables
merchandise (t-shirts, stickers), promotional posts for social media
Background & Context
The “Feels Like Home” Collection was curated to show a specific admiration and nostalgia for where she lives in New Mexico, while highlighting the importance of living in the now and reminding us to take up space because we’re all humans just trying to take care of ourselves and do our best at the end of the day.
Inspiration, Sketches, & Iterations
My process is extremely important to me - especially iterating and editing it to fit the needs of myself and my client. it's nice to sometimes take the road less traveled because it takes me out of my comfort zone and i've learned so much that way.